Easy going

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Loggers lay claim to Eureka, crush Crusaders

first_imgLamarie Dunn had 3 touchdowns, two on the ground and one through the air, and the Eureka Loggers let it be known who runs Eureka, at least for this season, beating its cross-town rival and newly antiquated Big 4 Conference foe St. Bernard’s 54-21 Saturday night at Albee Stadium.Friday night’s game was the first between the two schools since 1962. 46 years ago the game ended in a 12-12 tie. On Friday night, there was no question who the better team was after 60 minutes. With Friday’s win Eureka …last_img

Raiders penalties make it easier for Chiefs in 40-9 loss

first_imgClick here if you’re unable to view the photo gallery on your mobile device. Josh Jacobs broke 1,000 yards for the season before the first quarter was over. The Raiders reached 100 penalties before halftime.The penalties turned out to be a bigger deal than Jacob’s ability to gain yards Sunday in a 40-9 loss to the Kansas City Chiefs at Arrowhead Stadium.In their most important game of the season, where a win would have put them in first place (by tiebreakers) in the AFC West, the Raiders …last_img

CMHC report on Northern housing prices misses true cost experts

first_imgAPTN National NewsThe North has the most affordable houses in the country, according to a new report put out by the Canadian Mortgage and Housing Corporation.The report compared housing prices and average salaries across the provinces and territories.But as APTN National News reporter Cullen Crozier finds out, the price of a home isn’t everything.last_img

TCI secures three medals at Flow Carifta Games

first_img Bahamas third, 31 medals Facebook Twitter Google+LinkedInPinterestWhatsAppCuracao, April 18th, 2017 – Willemstad – Three medals was the finish for the Turks and Caicos Islands during the 47th edition of the Flow Carifta Games which were staged in Curacao.There was a silver medal in the men’s Octathalon by Wickenson Fenelon and two bronze performances; one in the U20 boys 400m won by Colby Jennings and the other in the U20 girls 4x100m relay where the team was Akia Guerrier, Helcyann Sauver, Shavell Sutherland and Sanadia Forbes.#MagneticMediaNews#FlowCariftaGames2017#TCIgets3medalsatCariftaGames Facebook Twitter Google+LinkedInPinterestWhatsApp Related Items:#FlowCariftaGames2017, #magneticmedianews, #TCIgets3medalsatCariftaGamescenter_img Recommended for you TCI secures three medals at Flow Carifta Gameslast_img read more

The Problem With Polls Isnt the Lies Respondents May Tell

first_imgJune 14, 2016 Opinions expressed by Entrepreneur contributors are their own. On June 23, the people of Britain will decide whether the United Kingdom should withdraw from the European Union. It’s a question that hasn’t been up for debate since 1975, when voters considerd a similar issue.Related: Why Market Research MattersHow will they decide this time? If you were to consult online polling data, you’d think the referendum was a dead heat. Back in late May, prominent U.K. pollster ICM showed that voters were evenly divided, with the percentages of those wanting “out” and those wanting “in” practically tied, at 45 percent.YouGov also shows the yeas and nays practically tied — and playing tug-of-war over just 1 percentage point.But phone polls and statement by pundits reveal a far different forecast. Judging by those sources, the likelihood of Britain’s leaving the Union is mighty slim, with “remain” commanding a double-digit lead in multiple phone polls from the past month.That discrepancy might lead some people to toss out polling data altogether. If that U.K. data can’t provide a true picture of public sentiment, why even bother gathering it? But the actual situation is quite different: Because, when it comes to polling, the important thing isn’t the data itself but how you capture and interpret it.Surveys: startup marvel or mirage?Consider the startup space, for example. Startups crash for all sorts of reasons, but an alarming percentage of startup failures can be tied to founders who didn’t do their research. Smart startups, on the other hand, conduct research that informs product development, prevents product-market fit problems and measures brand sentiments.Such market research, by surveys, isn’t common among geopolitical organizations. But, what startups have in common with those geopolitical organizations is their need to pay close attention to how their surveys are gathered and interpreted.The problem? Raw data is always up for interpretation, so entrepreneurs conducting surveys must think critically about the methods, questions and biases behind their results.Related: 5 Ways Customer Data Can Up Your Customer-Experience GameTo truly take the temperature of your particular entrepreneurial market niche, be sure to put controls in place that promote accurate collection and assessment of data. Here are some recommended strategies:1. Shut out biases at every turn.Like dye tossed into a washing machine, biases can quickly taint every data point a survey turns up. One of the greatest sources of bias can come from a study’s moderator: Everything from this person’s facial expression, to tone, to manner of dress, can adversely color results.To guard against this problem, conduct surveys anonymously, asking only for information central to the survey. Use mobile or in-app surveys to capture data conveniently. Customers are clamoring to interact with brands online, which is why it’s so surprising that just 17 percent of researchers leverage mobile surveys.2. Make ‘opt-in’ the standard.Customers want to respond to surveys on their terms, so let them opt-in on their own schedules. That’s where an in-app survey comes in handy: It doesn’t force itself upon users, so it prevents skewed results from people who just click through absentmindedly.Try rewarding respondents with fewer ads, which most people would rather avoid entirely. A recent study found that 83 percent of people surveyed said they preferred surveys to comparatively intrusive mobile ads.3. Screen users at the start.When structured properly, a screening question can significantly boost a survey sample’s relevance. Filter respondents by their answers to questions about attitudes, behaviors, opinions or prior experiences.For example, if you manufacture watches and want to know about consumers’ favorite time pieces, you might ask, “When’s the last time you wore a watch?” Use the results to screen out bare-wristed users irrelevant to your study.4. Keep it brief.Let’s face it: Nobody’s going to spend half an hour answering questions out of the goodness of his or her heart. So, considering that 52 percent of people won’t spend even three minutes on a survey, limit your questions to 10 or fewer.Start by determining the survey’s objective: What do you want to glean from the findings? Then, work through the questions and answers, sticking to 140 characters or fewer for each. Eighty percent of people abandon surveys halfway through, so prioritize your questions to focus on what you really need to know; and chop it off after 10.Yes, ten is tough, but it’s do-able, with a focused survey. After Uber changed its logo, we wanted to determine whether that was a wise branding move. It took just five questions and 2,000 respondents to arrive at an answer: 44 percent of respondents didn’t know what the logo represented.Related: 5 Steps to Creating Effective Customer SurveysIn the end, polls and surveys can’t tell the future, but they can tell you what consumers are thinking. So, take survey data for what it’s worth, but never take it at face value. As with most things in life, it’s always up to interpretation. Attend this free webinar and learn how you can maximize efficiency while getting the most critical things done right. Free Webinar | Sept 5: Tips and Tools for Making Progress Toward Important Goals 5 min read Register Now »last_img read more