In December of 2014, beloved actor Bill Murray found himself in a crowded bar called the Three Muses on Frenchmen Street in New Orleans, LA. The house band, led by trombonist Glen David Andrews, decided to treat Murray to a familiar tune, and busted out in a performance of “Ghostbusters” by Ray Parker, Jr., best known for its role as the movie’s theme song.While the story made the rounds at the time, it wasn’t until Andrews posted the video last night were we able to see how it went down. Thanks to a YouTube user only known by Daniel, we can watch Murray’s reaction as a NOLA brass group surprises him with the theme music. You can also see Jon Favreau sitting near Murray, enjoying the festivities.“It was one of the most exciting moments of my career, to be sitting next to Bill Murray with him smiling and them playing ‘Ghostbusters’ to him from like 10 feet away,” Favreau said in an interview with Mashable. “Then he leaned over to me and he was like, ‘You know, Jon, you really need a theme song.’ He really got a kick out of it.” What fun![H/T NOLA.com]
ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr continue reading » According to consumer behavior studies, the average consumer needs to see an ad at least three times to remember the product or brand. When a consumer first reads your message, they might just skim over it. The second time they might pay a bit more attention. It’s only by the third time that it actually starts to stick.So the idea that you should have only one call to action (CTA) per page on your credit union website is a costly myth. Your CTA should be used liberally to maximize its impact. After all, the more CTAs present, the more chances a user has to convert.A test on GoodUI found an 84% increase in conversions simply by adding more calls to action to the page.The control page only had CTAs at the top of the page and converted at just 7%. The variation page added repeated CTAs to the bottom of the page and converted at 12.8%.