Amazon is offering 10 to Prime Day shoppers who hand over their

Amazon.com Inc. has a promotion for U.S. shoppers on Prime Day, the 48-hour marketing blitz that started Monday: Earn $10 of credit if you let Amazon track the websites you visit.The deal is for new installations of the Amazon Assistant, a comparison-shopping tool that customers can add to their web browsers. It fetches Amazon’s price for products that users see on Walmart.com, Target.com and elsewhere.In order to work, the assistant needs access to users’ web activity, including the links and some page content they view. The catch, as Amazon explains in the fine print, is the company can use this data to improve its general marketing, products and services, unrelated to the shopping assistant. Amazon asks to join broadband space race with Elon Musk’s SpaceX Amazon to let Alexa users delete recordings via voice command amid mounting criticism over privacy Mozilla exec tells big data committee he was ‘shocked’ by what Alexa recorded The terms underscore the power consumers routinely give to Amazon and other big technology companies when using their free services. In this case, Amazon gains potential insight into how it should tailor marketing and how it could stamp out the retail competition.“This data is often used for training machine learning models to do better ad targeting,” said Bennett Cyphers, a technologist at the nonprofit Electronic Frontier Foundation. “But in the U.S., there aren’t really restrictions on what you can do with this kind of data.”Amazon already has more than 7 million customers using its assistant via Google Chrome and Mozilla Firefox, according to data published by those web browsers. Other companies offer similar shopping tools.While another technology known as tracking pixels shows Amazon information from visitors to roughly 15 per cent of the top 10,000 websites, the assistant lets Amazon follow a smaller set of users from page to page, Cyphers said.Amazon’s combination of tools still pales in comparison to data collection by Alphabet Inc.’s Google, which has tracking pixels on most web pages.Amazon did not discuss how it uses the data it gathers via the assistant for any unrelated purposes, but a job listing for an affiliated team known as Browser Integration Technologies says the group’s influence “spans across advertising and marketing, pricing and selection.”“Customer trust is paramount to Amazon, and we take customer privacy very seriously,” a company spokeswoman said, noting compliance with the assistant’s privacy policy, which says data collection is for websites that users visit “where we may have relevant product or service recommendations.”The policy also notes that customers can disable certain features of the assistant, and that Amazon only links browsing data to an individual’s account when the assistant is in active use.U.S. lawmakers have recently increased their scrutiny of Silicon Valley’s data collection practices. A bill introduced in the Senate last month proposed requiring that big platforms disclose what information they gather from users and how much that is worth.“When a big tech company says its product is free, consumers are the ones being sold. These ‘free’ products track everything we do,” said Republican Senator Josh Hawley in a statement announcing the bill.Amazon’s Prime Day promotion offers a window into what it will pay for browsing data. For Prime Day 2018, it offered $5 off to new Amazon Assistant users who spent at least $25. This year it offered $10 off to those spending at least $50.Amazon is also fine paying nothing for the data: New customers only get the $10 credit if they install the assistant from a particular landing page, if they are Prime members, and if they make their purchase via the assistant by Aug. 2.© Thomson Reuters 2019 read more

Spanish authorities hit out at UK for putting missing Ignacio Echeverrias family through

first_imgIt is thought identification is taking so long because Mr Echeverría was not carrying any identification as he had been cycling home from a park where he had been skating with friends when he saw the attack. He was last seen lying on the pavement.Police said they needed fingerprint confirmation before identifying any victim and Boris Johnson, the Foreign Secretary, insisted that protocols must be followed before making identities publicHowever Isabel Echeverría, the missing lawyer’s sister, told El Confidencial as saying “the UK government is not giving out information owing to the proximity of elections”.Mr Echeverría’s worried parents have flown to London from their home near Madrid, but his sister Isabel said they were still in limbo.She wrote on Facebook yesterday evening: “still got no news about Ignacio. The British authorities have asked us for 24 or 48 hours more to give us information.”Responding to the update one friend said:  “We don’t want to wait a minute more.”Another added: “The most important thing is knowing where Ignacio is but the little empathy being shown here is still outrageous.“We think we’re living in a civilised state and then things like this happen. What a lack of humanity!” “The family of Ignacio Echeverría is going through an inhumane and desperate situation”, Mr Zoido added.  The delay has also drawn strong criticism from commentators. On Wednesday morning, one of Spain’s best known broadcasters, Carlos Herrera, used his radio show to accuse British authorities of “humiliating treatment” of the Echeverrías and a “third-world” handling of the identification process. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. The lawyer fought terrorists with his skateboard  His brother Joaquin said that the police had told them it could be a further 48 hours before they heard if Mr Echeverría was dead or alive. Multiple senior Spanish politicians have hit out at British authorities for putting the family of a missing Spaniard through an “inhumane wait” after a body thought to be his was found after Saturday’s attack.On Wednesday, Spain’s interior minister demanded British authorities speed up efforts to locate “skateboard hero” Ignacio Echeverría, missing since the London Bridge attack, complaining that the delay is “inhumane” to his family.Juan Ignacio Zoido called on the UK to provide answers within 24 hours, after the Echeverría family were reportedly told it could take up to another 48 hours to identify their son. Mr Zoido told Spanish public radio that he found it “very strange that it takes so long to identify a person, above all taking into account how the facts (of the attack) have been established”. He suggested it was now evident that the Spaniard was among the dead, following the submission of fingerprints, but that UK protocol demanded identification by DNA.center_img Pepe Oneto wrote in a column for La Republica that if a British family were awaiting answers for four days in Spain, the UK tabloids would be complaining “the Spanish are having a siesta, disgrace of a country, the sun has gone to their heads”.Earlier, the Spanish Foreign minister criticised British authorities for not acting quickly enough to identify a Spaniard believed to have been killed in Saturday’s attack.Foreign Minister Alfonso Dastis said the UK government must to do ‘everything humanly possible’ to inform the family of the fate of  39-year-old lawyer Ignacio Echeverría, who was last seen fighting off the terrorists with his skateboard.”We are pressing British authorities because, frankly, this is a situation that can’t be extended for much longer,” said Mr Dastis on Tuesday as he warned efforts must be accelerated ‘to the maximum’ in order to avoid ‘more anguish and pain’ for the family.Relatives of Mr Echeverría have tweeted 10 Downing Street calling for Theresa May to do more to speed up the process.Fernando Vergara, the brother-in-law of  Mr Echeverría said: “Families of the victims of LB attacks feel mistreated by lack of information leading to unnecessary agony. 63 hrs still no news.” HSBC, for whom he worked on money laundering prevention, has now reportedly hired private detectives to find him. @Number10gov families of the victims of LB attacks feel mistreated by lack of information leading to unnecessary agony. 63 hrs still no news— Fernando Vergara (@fernanvergara) June 6, 2017 The lawyer fought terrorists with his skateboard last_img read more