Impossible to beat. Impossible to subdue.What does an indomitable mindset mean for salespeople? Why is it important? How do you develop one?The foundation of an indomitable mindset is an indomitable belief structure. As you go through life, you pick up dozens and dozens of infections. You don’t even know you’re picking them up, but these infections determine what kind of results you produce and what level of success you achieve.Maybe you were infected with the belief that the obstacles to better performance are external. It’s not you, it’s the economy. It’s not you, it’s your sales manager. It’s not you, it’s your competitors’ willingness to sell on price alone. These are very common infections, and they weaken your mindset.The wonderful thing about beliefs is that they are infections you can choose for yourself. You can choose to believe that the obstacles to better performance are all internal. You can believe that you are responsible for everything that happens to you. It’s not the economy, it’s the fact that you haven’t adjusted your approach to take advantage of new economic realities. It’s not your sales manager, it’s the fact that you aren’t selling him or her like you sell to your prospective clients. It’s not your competitor’s willingness to sell on price that causes you to lose opportunities, it’s your inability to justify the delta between your price and theirs.Your beliefs drive your behaviors and your behaviors determine your results. Without a powerful underlying belief system, you cannot have an indomitable mindset.In my first book, The Only Sales Guide You’ll Ever Need, I identified nine attributes that make for a powerful mindset. Those attributes include self-discipline, optimism, caring, competitiveness, resourcefulness, initiative, persistence, communication, and accountability. These attributes are all part of what makes up an indomitable mindset.If you want to create an indomitable mindset of your own, study people that already have one. Adopt their beliefs as your own, especially the beliefs that make you uncomfortable. In short order, you’ll find yourself taking new actions, and producing new results. You’ll also find yourself with an indomitable mindset.
Self-medication is not new to India. A 2015 survey conducted by Lybrate among 20,000 people across 10 cities showed that 52% of people practised self-medication. But the country lacks a well-defined regulation for over the counter (OTC) medicines, important for patient safety. The government is in the process of finalising an OTC drug policy, which may bring more clarity on the drugs that a wider population can access. The Organisation of Pharmaceutical Producers of India (OPPI), a body of multinational drug companies, has worked with the government over the past one year by providing inputs to the draft of the OTC policy.The Hindu spoke to OPPI president Annaswamy Vaidheesh about the need for such guidelines and the changes they will bring about in healthcare.What role did OPPI play in creating the OTC policy draft?We brought experts together to help develop the guidelines. We also invited companies like Cipla, Glenmark, Sun Pharma and others who are not members of OPPI, but their inputs were valuable. Additionally, we got international experts to bring in perspective. The government has hailed the inputs and is seriously considering taking them forward. We have looked at the best practices in various economies and highlighted what we can take from them, the kind of drugs that should be included in the OTC list and the ones that should not.How will an OTC policy help?First of all, when you widen access to OTC drugs, it automatically releases the government’s time and resources, which can be focussed on drugs that need to be stringently prescribed. We are saying that drugs that are known to have negligible side effects and don’t require much explanation can be classified as OTC so that access to them becomes easy and wide. These drugs can be made easily accessible in small towns as well. The idea is to make sure that the right product rests in the right place. Society has learnt that OTC medicines are those that don’t have major side effects but help improve health. Many countries have brought more products under the OTC category to focus on drugs that need to be strictly regulated.We also face the threat of antibiotics resistance. Will bringing more drugs under the OTC category lead to overuse or misuse? An antibiotic is a drug meant to treat a bacterial infection. But people who have viral infections, fever and so on are taking antibiotics, causing the resistance. However, when drugs for common viral infections, sore throat, acidity, indigestion, nausea, vomiting, stomach pain, injury, cuts, wounds, burns, acne etc are made available under OTC, people will get access to the right medication. Many people are using such drugs without prescription anyway. But an OTC policy will improve access to drugs that are okay to be sold as OTC and restrict access to other drugs. Besides antibiotic resistance, steroid use is also a big problem. There are people who use steroid creams for skin whitening. But we are working with the government to spread awareness about the responsible use of antibiotics and steroids.What stage is the policy in?The submission has gone; we have crossed three-fourths of the passage. The government may take six months or a year. It is in the process of finetuning it and converting it into a legislation.